All about Personas March 14, 2011
Posted by Mike Gospe in Persona.Tags: Persona
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Here’s a collection of some of the most popular postings on this subject.
A B2B marketing playbook: personas, positioning, and messaging best practices
Defining the Persona
Persona Examples
Strategy
- Personas, Positioning, and the Message Box
- Shortening the sales cycle with persona-driven marketing
- Personas and customer use-cases
Looking for more?
The Marketing High Ground is a new book that captures tips, techniques, and examples about personas, positioning statements, and messaging. This is the only practical playbook that describes in detail the process for driving these marketing best practices and applying them to your business. This is an action-oriented reference tool written from marketing practitioners and leaders at every level.
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