About the Author
Mike Gospe is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market and sell to today’s B2B companies. Mike has spent the last 23 years helping companies of all sizes to architect and implement the most effective marketing strategies and plans. His expertise is an in integrated marketing and voice-of-the-customer programs including designing and facilitating Customer Advisory Board meetings and executive planning sessions.
Mike leads KickStart’s marketing operations practice where, among other things, he conducts team-based “practical application working sessions” to improve the effectiveness of lead generation campaigns and product launches. His fun, practical approach and his roll-up-his-sleeves attitude energizes teams, helping them to get “real work done” while guiding them to the next level of excellence.
Mike is also a member of San Francisco State University’s College of Extended Learning faculty and teaches the course, “Essentials of Integrated Marketing“ to working professionals. He’s authored a number of makreting- and sales-related articles, and is a frequent guest speaker at companies, marketing associations, and university business schools. His new book,
Marketing Campaign Development: what executives need to know about architecting global integrated marketing campaigns, is available on Amazon.com.
