jump to navigation

Arm your sales team with the best corporate pitch. 3 guidelines to follow. October 2, 2014

Posted by Mike Gospe in Integrated Marketing, Leadership, sales enablement, value proposition.
Tags: , , , , , , , ,
add a comment

Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better way to open the door. (more…)

Of value propositions and positioning statements December 15, 2011

Posted by Mike Gospe in Positioning, value proposition.
Tags: ,
add a comment

Confused about the difference between positioning statements and value propositions? You’re not alone. These terms are often used interchangeably, but they mean very different things.
(more…)