Why read this book?
Why you should read this book:
- Learn to apply campaign development and management best-practices to your business today via our step-by-step practical approach.
- Improve your marketing ROI by learning how to optimize the most effective marketing mix to achieve your campaign objectives.
- Get access to best-in-class Integrated Marketing Planning templates and tools that have been put to use at companies like Blue Coat, Booz Allen Hamilton, HP, Informatica, Sun, Symantec, Thermo Fisher, and many others.
- Learn how to manage a cross-functional campaign team with less frustration.
- Discover tips and tricks for strengthening partnerships between global, regional, and corporate marketing teams.
