Mike’s writings have been put to use by more than 1,500 companies, large and small, across the globe! Here’s what noted authors and marketing leaders they are saying.
“Mike’s approach to integrated marketing and his use of program blueprints are the tools that will keep the spirit of the guerrilla marketer alive.” Jay Conrad Levinson, author and the father of Guerrilla Marketing
“Mike has written a great inspirational “how to” book for business-to-business marketers in the Internet age. His examples and prescriptions really got my creative juices flowing! he shows you how to focus, align and motivate your executives, your distributed marketing professionals, your publicists, and your sales organization (direct and indirect channels). He explains how you can design holistic, integrated marketing campaigns that address the specific needs of individual customers in particular roles in targeted industries. This is customer-led marketing at it’s best!” Patricia B. Seybold, author, Outside Innovation, The Customer Revolution, and Customers.com
“A true ‘marketing process’ approach that aligns customers, sales and marketing for marketplace success. Practical and powerful.” Don Schultz, author and professor, Northwestern University and author of Integrated Marketing Communications
“Mike’s approach really helped me define a strategic approach to campaign planning and execution, in a very easy-to-understand and easy-to-communicate way.”
“This is more than an excellent book, it is also a practical and easy-to-use ‘tool kit’ to help the reader develop copmlex company-wide marketing campaigns successfully.”
“What I particular like is this book’s approach to understanding objectives first, then choosing programs that meet them, rather than the all-to-common practic of each function doing what they have always done before.”
“Mike’s insight and real-life perspective is refreshing, and extremely relevant.”