Mapping the marcom mix to the lead funnel June 2, 2009Posted by Mike Gospe in Integrated Marketing.
Tags: activities & offers, Integrated Marketing, lead funnel, Lead Generation, marcom mix, marketing blueprints, Marketing Campaigns
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel.
She and I collaborated on this graphic and share it as a powerful reference tool for B2B marketers everywhere. This is by no means a comprehensive list of available activities and content types, but it is enough to help guide teams as they draft their marketing blueprints.
I offer this graphic as a companion tool to the marketing blueprint examples you can find elsewhere on this blog and in my book, Marketing Campaign Development.
What suggestions do you have to make this tool/graphic even stronger?