Mechanics of a Lead Gen Blueprint June 16, 2009Posted by Mike Gospe in Integrated Marketing.
Tags: activities & offers, Integrated Marketing, lead funnel, Lead Generation, marcom mix, marketing blueprints, Marketing Campaigns, marketing programs
Lead gen blueprints come in all shapes and sizes. However, there are common best practices that continually and consistently work well together. In my latest article, “Mechanics of a Lead Generation Blueprint” (as posted in the June KickStart Alliance enewsletter) I’ve highlighted aspects of both “push” and “pull” marketing activities and how they work well together to nurture prospects through the lead funnel.
This particular blueprint is centered around an upcoming webinar. Quite often, marketers focus on a single event (like a webinar) without considering all the valuable pre- and post-webinar marketing activities and offers required to maximize the number of qualified leads surrounding this event. Marketing is not about a singular event or activity. Marketing is a process that must be nurtured to drive the best results.
Have a look at the blueprint and feel free to shoot me questions and comments. I’ll continue to post various examples of other lead generation blueprints in the future.