Adding video to the marcom mix September 22, 2009Posted by Mike Gospe in Integrated Marketing, Social Media.
Tags: direct marketing, Integrated Marketing, lead funnel, Lead Generation, marcom mix, marketing blueprints, Marketing Campaigns, Social Media, Video, YouTube
Amanda Ferrante of the Demand Gen Report has a great article today entitled: Marketers Tapping Personalized Videos to Generate, Engage Leads.
YouTube has been the video bulletin board for all kinds of random content. Now, however, savvy marketers are figuring out how to add video into their marcom mix. This fits perfectly into the marketing blueprint I shared in an earlier blog post.
Quoting directly from Amanda’s article:
“With the use of video, a solid connection can be made between the presenter and end-user and personalizes the communication while creating interaction,” says Ben Chodor, President of media software provider Stream57. “With video exposure, you are giving clients the opportunity to associate a name and a face with your company and creating a personal relationship.”
Video by itself is not “the magic bullet” that will ensure a successful marketing campaign. However, this is another example of a piece of the integrated marketing mix.