jump to navigation

A CAB case study . . . June 29, 2010

Posted by Mike Gospe in Customer Advisory Boards.
Tags: , , ,

Customer Advisory Board programs come in all shapes and sizes, yet some key success factors apply to them all.  NFI is a 75 year old distribution, transportation, and logistics company.  Upon first glance, you might think that a CAB program wouldn’t apply to their business.  Aren’t CABs reserved for hi-tech, enterprise, business-to-business companies?  Not at all.  CABs are a dynamic tool that can be applied to any business (B2B, B2C, even non-profit) that wishes to build or strengthen their connection to their best customers.  They allowed me to document their story, which you can read here: CAB case study.


No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: