A CAB case study . . . June 29, 2010Posted by Mike Gospe in Customer Advisory Boards.
Tags: Customer Advisory Board, Customer Advisory Boards, Customer Council, marketing best practices
Customer Advisory Board programs come in all shapes and sizes, yet some key success factors apply to them all. NFI is a 75 year old distribution, transportation, and logistics company. Upon first glance, you might think that a CAB program wouldn’t apply to their business. Aren’t CABs reserved for hi-tech, enterprise, business-to-business companies? Not at all. CABs are a dynamic tool that can be applied to any business (B2B, B2C, even non-profit) that wishes to build or strengthen their connection to their best customers. They allowed me to document their story, which you can read here: CAB case study.