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A CAB case study . . . June 29, 2010

Posted by Mike Gospe in Customer Advisory Boards.
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Customer Advisory Board programs come in all shapes and sizes, yet some key success factors apply to them all.  NFI is a 75 year old distribution, transportation, and logistics company.  Upon first glance, you might think that a CAB program wouldn’t apply to their business.  Aren’t CABs reserved for hi-tech, enterprise, business-to-business companies?  Not at all.  CABs are a dynamic tool that can be applied to any business (B2B, B2C, even non-profit) that wishes to build or strengthen their connection to their best customers.  They allowed me to document their story, which you can read here: CAB case study.

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