Hints that your product positioning may need an overhaul July 15, 2010Posted by Mike Gospe in Integrated Marketing, Positioning.
Tags: Integrated Marketing, marketing strategy, positioning statement
Here’s a checklist you may find helpful. If your company struggles with any one of these items, it could be a sign that the product positioning is not tuned correctly. Use this as an opportunity to review and re-evaluate.
|Clues that your positioning statement should be revisited|
|• It takes the average sales rep more than 30 seconds to describe the product or service.|
|• Each sales rep has a different “elevator pitch.”|
|• Your company has changed markets, investors, price points, sales model, or partnering/channel strategies.|
|• It’s been a year since the executive team has reviewed the company’s positioning.|
|• It takes the marketing/PR team more than 3 drafts to finalize press release messages.|
|• The VP of Marketing and VP of Sales have conflicting perspectives on the positioning and sales tactics.|