“The Marketing High Ground” is coming — a new book by Mike Gospe November 10, 2010Posted by Mike Gospe in Integrated Marketing.
The Marketing High Ground is a companion book to Marketing Campaign Development. In this new book I expand on the best-practice techniques of personas, positioning statements, and messaging. Designed as a practical playbook for marketing practitioners (product marketers, product managers, and lead gen experts of all types), this is the one book that walks you through the steps of creating and critiquing your work. If you like the material covered in my blog, I think you’ll find the book of exceptional value. In it, you’ll find step-by-step instructions, tips, templates, and lots of examples.
Now that the manuscript is complete, I’m looking for some marketers interested in perusing a few sample chapters and providing me some high-level feedback. If you’d like to take a sneak peak, please email me. I’m collecting feedback throughout November and December, 2010.
I’ll be providing updates on the book, complete with excerpts, in the coming weeks. Stay tuned!.