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Available now: The Marketing High Ground May 5, 2011

Posted by Mike Gospe in Marketing Operations, Marketing Persona, Messaging, Positioning.

Dear readers,

My new book, The Marketing High Ground, is now available on Amazon! It is a playbook for B2B marketers, with focus on persona-development, crafting focused positioning statements, and creating messages that will engage your prospects. Lots of illustrations, graphics, tables, and examples.

Link to book page on Amazon

Link to book page on CreateSpace   

Check out it, and please let me know what you think.  Your comments and feedback are always welcome!

Kind regards,



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