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Marketing High Ground book launched yesterday! May 21, 2011

Posted by Mike Gospe in The Marketing High Ground.
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May 20, 2011, Palo Alto, CA: The Marketing High Ground was celebrated yesterday  at its book reception. If you missed it, here are links to a couple of videos that will tell you more about the book.

In this video, Brian Gentile, CEO of Jaspersoft and author of the book’s foreword, said a few words about the marketing high ground and what it means to both marketers and the companies they work for.

A marketing team is only as strong and capable as the rest of the organization’s understanding of the high ground. Said differently, show me a great marketing company, and I’ll show you a company where every employee behaves as a marketer.

Check out the video segment to learn more about what he said about The Marketing High Ground.

This next video snippet offers a short reading from the book. The journey to the high ground begins with a first step. This excerpt is how my personal journey began, from engineer to marketer to marketing leader.

Enjoy!

Mike

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