Positioning statements in action June 6, 2011Posted by Mike Gospe in Positioning.
Tags: positioning statement
It’s one thing to create a positioning statement, and quite another to know if you’ve done a good job. Here are are couple of quick evaluations of real positioning statements. There’s more going on behind the scenes, but these snippets from The Marketing High Ground will start to give you a flavor of what to look for when you are evaluating your own.