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Positioning statements in action June 6, 2011

Posted by Mike Gospe in Positioning.
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It’s one thing to  create a positioning statement, and quite another to know if you’ve done a good job. Here are are couple of quick evaluations of real positioning statements. There’s more going on behind the scenes, but these snippets from The Marketing High Ground will start to give you a flavor of what to look for when you are evaluating your own.

Positioning statement for a knowledge management company

Positioning statement for a networking company

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