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Positioning Statement Template May 26, 2012

Posted by Mike Gospe in Positioning.

For those of you interested in more information on positioning statements and how to craft them, I’ve posted a set of slides for your perusal. More details on how to effectively work cross-functionally to complete the template, critique your work, and share and defend your positioning statement with internal audiences, please refer to the mini-guidebook: Positioning Statments: a guidebook on how to build, critique, and defend a positioning statement.


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