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Secrets to building the most effective “positioning statement” February 6, 2013

Posted by Mike Gospe in Positioning.

positioning_coverLooking for tips and templates for building a “positioning statement”? Check out my mini-guidebook: The Marketing High Ground series: Positioning Statements. This guidebook reflects much of the best practices shared on this blog as well as my Marketing High Ground blog.

This action-oriented mini-guidebook provides everything you need to work the exercise with you colleagues. You’ll find background information on the exercise, examples, techniques, and tips for working cross-functionally.

Not only will you discover how to build a strong positioning statement, you’ll learn how to critique your work. And perhaps most importantly, you’ll learn how to use the positioning statement tool to successfully navigate internal political discussions that can derail your marketing campaigns.


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