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Positioning Statements in Action – part 1 March 11, 2015

Posted by Mike Gospe in Integrated Marketing.
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Positioning statements continue to be a hot topic. Sometimes it helps to see a real example and what the team learned from it.

The Marketing High Ground

The following is a snippet from The Marketing High Ground. More details of this example, including many others, can be found in the book. Additional examples will be shared and briefly reviewed in future posts.

So, how do you know if you’ve created an effective positioning statement? The following cheat sheet can help guide teams through the creation and evaluation exercise.

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