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How advisory boards can shape your marketing strategy January 25, 2013

Posted by Mike Gospe in Customer Advisory Boards, Leadership.
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The customer advisory board (CAB) is quickly becoming a popular tool for aligning a company’s vision and product direction with the needs and priorities of its best customers. If your company is thinking about sponsoring a CAB, or if you want to compare how companies are using theirs to achieve competitive advantage, check out my new two-volume set of guidebooks about CABs. (more…)