3 Tips for creating your best B2B buyer personas August 25, 2015Posted by Mike Gospe in Marketing Persona, personas.
Tags: B2B persona, buyer persona, Marketing Persona, persona, target market segmentation
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“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? (more…)
Integrated Marketing vs “Marketing Popcorn” October 20, 2014Posted by Mike Gospe in Integrated Marketing, Just for Campaign Managers, Leadership, Marketing Persona.
Tags: B2B persona, bluepirnts, Integrated Marketing, Marketing Persona, marketing popcorn, marketing strategy, personas, strategic marketing, strategy
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I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. (more…)
New online course: How to build, critique, and apply a B2B persona for your business November 6, 2013Posted by Mike Gospe in Integrated Marketing, Marketing Persona.
Tags: B2B persona, Marketing Persona, persona, target market segmentation
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A new online course for B2B marketers
The key to accelerating any revenue growth is found in how well you understand your target audience and what makes them tick. This isn’t new information. We have all heard the advice. The challenge? In the rush to get to market, we don’t always make the time. That’s why I created this new online course. Now you can download the template and master the persona exercise.
If you are already a reader of this blog, you’ve read about the technique and seen some examples. This new online course let’s you practice what you’ve read about. Not only that, you can build a persona for your business as part of the online course.
The course takes about 2 hours to complete, but you can work at your own pace by stopping and starting the lessons as your schedule permits.
- Download the persona template for B2B marketers
- Review and critique B2B persona examples
- Learn how to apply the template and the exercises to your own business
- Expand your marketing experience as you build and hone your persona skills online and on your terms
- Evaluate your success by comparing your knowledge via our pre- and post-course assessment quiz
- Earn the B2B persona certificate, showing your mastery of this technique
Good luck, and good marketing!