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Thinking about adding a blog into your marcom mix? Here’s how to break through blogger’s block June 8, 2010

Posted by Mike Gospe in Integrated Marketing, Social Media.
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Several of my clients are considering adding a blog into their integrated marketing mix.  In each of these specific cases, the company wants to use the blog as a portal to showcase “thought leadership” — not to sell.  Yet, the marketing and sales leaders are struggling to get their thoughts on paper.

I recently ran across the following blog post that is written specifically for bloggers: 6 Ways to Constantly Produce Quality Blog Content. This is a wonderful recipe for breaking thru the barriers of writer’s block that everyone faces.

Here’s the synopsis:

1) Before you start blogging, clarify the specific objective for your blog and how/when/where the blog fits in your marketing blueprint.  With this in mind, now establish an editorial calendar for the content that fits the objective.

2) Make a list of categories with sub-topics.  This sets the framework for how your blog will develop over time.

3) Keep a running list of blog topics.  Brainstorms can hit at any time.  Keep track of all ideas, rational, crazy or not.

4) Write several blogs at one time.  Set aside time to write.  Personally, I find it easier to write early in the morning before the interruptions of the day begin.

5) Find guest bloggers.  Share the writing opportunity with others.

6) Interview experts.  Whenever you feel that you’ve tapped all your knowledge, interview a partner, peer, client, colleague, expert, etc.  Look for alternative perspectives that can freshen up a topic.