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3 Tips for creating your best B2B buyer personas August 25, 2015

Posted by Mike Gospe in Marketing Persona, personas.
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A new online course by Mike Gospe

How to Build Better Buyer Personas

“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? (more…)

How to Build Better Personas — a new online course from Mike Gospe August 3, 2015

Posted by Mike Gospe in personas.
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How well do you understand your target market? This new online course will arm you to achieve success. (more…)