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Example of a tactical “Marketing Blueprint” for events January 20, 2015

Posted by Mike Gospe in blueprints, Integrated Marketing, Marketing Operations, programs.
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What is a “marketing blueprint”? This continues to be a good question and a source of confusion amongst marketers because blueprints are often confused with Excel spreadsheets of Microsoft Project. Here are 4 things to know about blueprints and a tactical example to shed some light. (more…)

Integrated Marketing vs “Marketing Popcorn” October 20, 2014

Posted by Mike Gospe in Integrated Marketing, Just for Campaign Managers, Leadership, Marketing Persona.
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I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. (more…)

5 Marketing Best Practices Used by Marketo August 28, 2014

Posted by Mike Gospe in Integrated Marketing, Lead Gen.
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In early 2013, Mary Gospe, KickStart Alliance’s lead generation and integrated marketing strategist, ran a blog post about 5 best practices used by Marketo to promote themselves. Because this topic continues to be relevant, I wanted to replay that blog post here.  Good stuff to consider in any marketing campaign. (more…)

KickStart Alliance offers new coaching service for Campaign Managers February 20, 2014

Posted by Mike Gospe in Integrated Marketing.
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How well are your campaign managers performing?

The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and individuals. Working in both team settings and in one-on-ones, we’ll help you build and reinforce new skills that will take your marketing organization to the next level of success. The service is customized for any marketing organization ranging from 1 “jack of all trades” marketing leader to a team of 50 or more marketing mavericks.  Components include:

  • Conducting an assessment of your marketing organization, including all aspects of people, processes, and your current plans
  • One-on-one coaching
  • Team workshops to learn how to apply a variety of marketing best practices (including personas, positioning statements, The Message Box, “marketing blueprints”, and campaign maps)
  • Review and analysis of your current plans
  • Organizational planning & design
  • Review roles & responsibilities
  • Problem-solving work sessions
  • Recommendations for improving internal communications
  • Facilitation of “sales & marketing” summits
  • And more.

You pick the components must important and relevant to your business. We will help you tune your marketing engine to achieve even higher levels of performance.

To learn more, please contact Mike Gospe or KickStart Alliance.

It’s time for a marketing assessment — here’s what you need to know January 16, 2014

Posted by Mike Gospe in Integrated Marketing, Marketing Operations, Marketing Persona, Messaging.
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January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan.  How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require improvement? Whether you decide to conduct your own assessment or hire an outside expert to facilitate the process, here are a few tips to get you started.
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Personas, positioning, & messaging – a highly effective 1/2 day workshop May 8, 2013

Posted by Mike Gospe in Marketing Persona, Messaging, Positioning, workshops.
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Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. (more…)

Social Media & the CEO April 25, 2013

Posted by Mike Gospe in Integrated Marketing, Social Media.
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What percentage of senior executives engage in social media? This new infographic created by MBAOnline provides some interesting data and thought-provoking questions.
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Integrated marketing & the college application process September 5, 2012

Posted by Mike Gospe in Integrated Marketing.
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Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of college correspondence he collected over the past nine months. With the drama of the application process over, I perused through this mini-archeological dig site of direct mail pieces, printed emails, postcards, and Fedex packages with fresh eyes.  Of the 14 colleges my son applied to, there was a vast difference in the quality and finesse of the marketing campaigns used to win his heart and mind. There are parallels to the B2B marketing world we can learn from. (more…)

Tips to energize your marketing team June 24, 2012

Posted by Mike Gospe in Just for Campaign Managers, Leadership, Marketing Operations.
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Summer is the time for reflection and assessment. As many marketers will soon be embarking on offsites and exercises to plan for the next fiscal year, I wanted to know what best practices my readers might share in how they’ve been able to accelerate their planning process and energize their team. Here are just a few of their insights. (more…)

The role of the campaign manager explained May 2, 2012

Posted by Mike Gospe in Just for Campaign Managers.
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The Role of the Campaign Manager — a new mini-guidebook for marketers

Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned campaign manager. So, what exactly is the role of the campaign manager and what is the profile of the most effective campaign managers? This guidebook answers these questions and provides helpful tips that can accelerate the campaign development process, navigate internal politics, and produce better results. (more…)