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Marketing High Ground book launched yesterday! May 21, 2011

Posted by Mike Gospe in The Marketing High Ground.
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May 20, 2011, Palo Alto, CA: The Marketing High Ground was celebrated yesterday  at its book reception. If you missed it, here are links to a couple of videos that will tell you more about the book.

In this video, Brian Gentile, CEO of Jaspersoft and author of the book’s foreword, said a few words about the marketing high ground and what it means to both marketers and the companies they work for.

A marketing team is only as strong and capable as the rest of the organization’s understanding of the high ground. Said differently, show me a great marketing company, and I’ll show you a company where every employee behaves as a marketer.

Check out the video segment to learn more about what he said about The Marketing High Ground.

This next video snippet offers a short reading from the book. The journey to the high ground begins with a first step. This excerpt is how my personal journey began, from engineer to marketer to marketing leader.



Available now: The Marketing High Ground May 5, 2011

Posted by Mike Gospe in Marketing Operations, Marketing Persona, Messaging, Positioning.
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Dear readers,

My new book, The Marketing High Ground, is now available on Amazon! It is a playbook for B2B marketers, with focus on persona-development, crafting focused positioning statements, and creating messages that will engage your prospects. Lots of illustrations, graphics, tables, and examples.

Link to book page on Amazon

Link to book page on CreateSpace   

Check out it, and please let me know what you think.  Your comments and feedback are always welcome!

Kind regards,