Integrating CABs into the marketing mix April 10, 2009Posted by Mike Gospe in Customer Advisory Boards, Integrated Marketing.
Tags: CAB, CABs, Customer Advisory Board, Customer Advisory Boards, Customer Council, Partner Advisory Boards
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Unsure whether to run your Customer Advisory Board (CAB) program in 2009? You’re not alone. But investing in your best customers is always good business. If you’re on the fence regarding this question, I invite you to check out my latest posting on the KickStart Alliance blog.
For more on CABs and how world-class companies are using them to retain customers and gather meaningful insight and perspective into their customers’ business drivers and priorities for 2009, click here and here.