A new sales book that B2B marketers should read June 30, 2011Posted by Mike Gospe in Just for Campaign Managers, Marketing Operations, The Marketing High Ground.
Tags: marketing strategy, message box, sales leadership
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I loved Kevin Davis’ new book, Slow Down, Sell Faster! The key here is simple: who ever understands the customer best, wins! Davis embraces this notion by pushing sales reps to really understand the customer, their pain points, goals, interests, priorities, and their buying process before making the sales pitch. (more…)