Integrated Marketing vs “Marketing Popcorn” October 20, 2014Posted by Mike Gospe in Integrated Marketing, Just for Campaign Managers, Leadership, Marketing Persona.
Tags: B2B persona, bluepirnts, Integrated Marketing, Marketing Persona, marketing popcorn, marketing strategy, personas, strategic marketing, strategy
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I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. (more…)
KickStart Alliance offers new coaching service for Campaign Managers February 20, 2014Posted by Mike Gospe in Integrated Marketing.
Tags: campaign managers, coaching, Integrated Marketing, kickstart alliance, marketing plans, marketing workshops, mike gospe, strategic marketing, training, workshops
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How well are your campaign managers performing?
The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and individuals. Working in both team settings and in one-on-ones, we’ll help you build and reinforce new skills that will take your marketing organization to the next level of success. The service is customized for any marketing organization ranging from 1 “jack of all trades” marketing leader to a team of 50 or more marketing mavericks. Components include:
- Conducting an assessment of your marketing organization, including all aspects of people, processes, and your current plans
- One-on-one coaching
- Team workshops to learn how to apply a variety of marketing best practices (including personas, positioning statements, The Message Box, “marketing blueprints”, and campaign maps)
- Review and analysis of your current plans
- Organizational planning & design
- Review roles & responsibilities
- Problem-solving work sessions
- Recommendations for improving internal communications
- Facilitation of “sales & marketing” summits
- And more.
You pick the components must important and relevant to your business. We will help you tune your marketing engine to achieve even higher levels of performance.