The temptations of new marketing technologies May 10, 2011Posted by Mike Gospe in Integrated Marketing, Marketing Operations.
Tags: marcom mix, Marketing Persona, message box, positioning statement, The Marketing High Ground
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Technological advancements will continue to offer new and innovative ways for people to communicate with each other and for marketers to streamline the business of marketing. However, if we aren’t careful, these innovations can become a distraction, causing us to take our eyes off of the customer. (more…)