Why read this book?
Join the more than 1,500 B2B companies from around the world that are using this book to improve their go-to-market plans and improve their conversion rates. I invite you to become part of the community of marketers from the US, UK, France, Germany, Hong Kong, India, South Africa, Australia, Mexico, and Brazil who are inspiring their organizations to be more customer-focused.
- Learn to apply campaign development and management best-practices to your business today via our step-by-step practical approach.
- Improve your marketing ROI by learning how to optimize the most effective marketing mix to achieve your campaign objectives.
- Get access to best-in-class Integrated Marketing Planning templates and tools that have been put to use at companies like Adobe, Aspect, Blue Coat, Booz Allen Hamilton, EMC, Equinix, FedEx, Genesys, HP, Informatica, Rackspace, RedHat, Sun, Symantec, Thermo Fisher, and many others.
- Learn how to manage a cross-functional campaign team with less frustration.
- Discover tips and tricks for strengthening partnerships between global, regional, and corporate marketing teams.