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Why read this book?

Join the more than 1,500 B2B companies from around the world that are using this book to improve their go-to-market plans and improve their conversion rates.  I invite you to become part of the community of marketers from the US, UK, France, Germany, Hong Kong, India, South Africa, Australia, Mexico, and Brazil who are inspiring their organizations to be more customer-focused.

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Check out other books on marketing best practices by Mike Gospe

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